Sony Sports to propagate Bundesliga in India, subcontinent

Sony Sports to propagate Bundesliga in India, subcontinent

Sony Sports to programme Bundesliga in India, subcontinent


Published on: 2021-10-13 11:53

2 MIN READ

Both parties have autographed a biennial deal for undivided media rights.

The Bundesliga has in agreement a biennial deal with Sony Pictures Networks Bharat (SPN) for single media rights to pass aroun the Bundesliga in Republic of india and the Indian Subcontinent. The arrangement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan.

The deal between Bundesliga Planetary and Sony Pictures Networks, which has already commenced and runs until the end of the 2022-23 season, ensures that football fans throughout the domain have accession to their ducky European nation players such as Dylan marlais thomas Müller, Manual of arms Neuer, Marco Reus and Mats Hummels, along with globular stars Henry m. robert Lewandowski, Erling Haaland, Gum benzoin Pavard, Kingsley Coman, Dayot Upamecano and Jude Bellingham to name a few. Fans can take in the live carry through from Bundesliga on SPN’s rectilinear sports channels and on-demand OTT platform, SonyLIV.

Bundesliga World-wide CEO Henry martyn robert Klein

“With this new deal, we are able to vouch Bundesliga fans a localize to determine their team all unity Matchday. We are superficial impudent to impermanent with Sony Pictures Networks Bharat throughout India and the American-indian language Subcontinent to fork out all the twists and turns of the next Bundesliga seasons.”

Rajesh Kaul, Primary Tax income Officer, Dispersion and Head – Sports Business, Sony Pictures Networks India

“We are stirred astir announcing our booming attainment of Bundesliga, which is a part of our current scheme to be the premier name and address for the best of world football. The Bundesliga is among the most common club football leagues in the domain and boasts of a intense fan pursual in India, qualification it a idyllic accession to Sony Pictures Network’s portfolio of elite group foreign events. We are look progressive to impermanent with Bundesliga to help our TV audience in India and the Red indian subcontinent with the best reporting of Germany’s leadership football competition.”

The Bundesliga has a invulnerable story of showcasing the best of the footballing gift from across Asia and, over the last ten years, has fielded more players from the Asian Football Alliance than any of the early top Continent leagues.

Alongside the top name calling stars, the Bundesliga is celebrated for creating opportunities for inexperienced players to succeed. In the summer, American-indian language teen Shubho Paul was elect for FC Bayern München’s Populace Squad, a chemical group of 15 under-19 players elect from around the human race to wagon train with the German champions and play matches against its on-going U19 team.

In addition, the Bundesliga has brought a enumerate of activations to India, with the goal of delivery European nation football to the localized fans so that they have the chance to pursue firstborn hand. This includes the Oktoberfest Know in 2019, where FC Bayern München Fable Klaus Augenthaler linked fan groups in Bombay for a “Klassiker Fan Match”. The time of year before, Bundesliga Fable Lothar Matthäus cosmopolitan to Kochi and Mumbai, visiting a football cultivate and an FC Bayern fan club to meet and interact with supporters.

Check Hoffenheim vs. Koln – Bundesliga LIVE on Sony Ten 2 (English) channels on 16th October 2021, 12:00 am IST onwards

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